Back in 2005, I founded the company known as Riada. For 15 years, that company has provided professional services, often with Atlassian tools, as a fundamental ingredient in its offerings.
Riada became the first Atlassian Platinum Partner in Sweden and it’s now a leading service provider in the Nordics. In 2013, my co-founder Mathias Edblom and I started our product business under the company name Riada Development. As we explored the product opportunity, we didn’t really think about separating the branding. We simply jumped into that world as Riada.
For six years, the two companies have grown side-by-side like best friends. The product business has learned a lot from the service business and vice versa. But the fact remains that they’ve always been two separate companies, with separate missions and visions.
It’s time to give the product business its own brand
Riada Development has created one of the strongest platforms available on Atlassian Marketplace with 14 Insight products. They’re currently used by over 2,400 organizations in more than 90 countries.
It’s been challenging for vendors, customers, partners, and other stakeholders to differentiate the two companies. It’s also been somewhat tricky to separate those values and identities internally.
So as of today, the product business is getting its own brand: Mindville.
What’s changing now that Riada Development is Mindville?
If you check out this new website, you’ll notice new logos, colors, and fonts alongside the new company name.
We also took the opportunity to refresh the product icons, take a look at the Marketplace listings to explore the new look.
It’s a look and feel that further distinguishes Insight as one of the most popular asset management solutions in the Atlassian Marketplace. It also allows us to focus on the enormous opportunities that lie ahead for the Insight product suite.
For more information about our new visual elements, check out our brand guidelines.
Why the name Mindville?
As we discussed names for the product business, we looked into who we are and where we see ourselves in the future. We like to think that people join us to evolve and challenge their minds.
We also see that the community around us is growing amazingly. Together with more than 100 partners and 2,400 customers, we’re becoming an ecosystem of our own, and we really love the power of an organically growing community around our products.
So with these reflections (and many more), we landed with the name Mindville.
“A place and community where great minds grow together”
What’s happening to Riada as a brand?
Riada, as a brand, isn’t going away either. In fact, the professional services business is stronger and bigger than ever with a staff close to 50 and over 200+ active customers in the Nordics.
The consulting side of what we do, will still reside under the Riada AB name. However, in order to streamline our operations, we felt it was the right time to give Insight its own living space, instead of just a slightly bigger room in the same house it grew up in.
Even after this brand-split, Riada and Mindville are still best friends, just with separate brands.
We hope you join us in this exciting new chapter for Insight and our team of amazing, innovative professionals.
Founder of Riada
CEO and co-founder of Mindville